Holsta Ceramics
Austin, TX
Curated for Morrow Goods
WSMSRP
$18$36
$18$36
$17$34
$19$38
$17$34About Holsta Ceramics
Wheel-thrown in a two-person Austin studio.
Order Minimum
$150
Shipping Time
2–3 weeks
Website
Order Wholesale
Find your shelves.
byword uses your real product catalog to compare stores,
build tailored assortments, and share a direct pitch card.
No commission, ever.
$18$36$18$36$17$34$19$38$17$34Product context
Begin with what both stores already carry.
byword connects the products you choose with real products from other store catalogs.
Start with your products
Choose up to five current products from your store as the focus of the pitch.
Compare real store context
See how products from other stores relate to the products you want to pitch.
Make every decision
Search, adjust, and choose the store and product assortments.
How it works
1
Connect your store
Sign in with your work email and connect your existing catalog.
2
Choose pitch products
Select up to five products from your own catalog to pitch to a store.
3
Select a store to pitch
Use sliders to adjust which stores are recommended for fits for your products.
4
Build and share
Showcase your products alongside the current shelves of the store to curate an interactive pitch card.
Compare store displays
Recommendations you control
Adjust Aesthetics, Theme, Context, Forms, and Price.
byword gives you a starting point; you choose the store to pitch.
Why byword
Built from real products
Start with products your store sells and products other stores already carry.
Tailored to one store
Pair every pitch product with an assortment curated from the store you are pitching.
Your relationship, your terms
Share through your direct email or ordering link. You stay in the conversation.
No commission, ever
byword never takes a cut of a lead, an order, or the relationship you build.
A tailored pitch card
Holsta Ceramics
Austin, TX
Curated for Morrow Goods
WSMSRP$18$36$18$36$17$34$19$38$17$34About Holsta Ceramics
Wheel-thrown in a two-person Austin studio.
Order Minimum
$150
Shipping Time
2–3 weeks
Website
Order Wholesale
A tailored pitch card, ready to share
Pair each pitch product with a product assortment from the store you are pitching, then share the finished card through your own email.
Meet the maker
I'm a creative with my own small business in Austin. I'm building byword because independent product businesses spend too much time guessing which stores to approach, and lose too much in commissions on wholesale platforms.
Finding the right store and sharing a tailored pitch should be easy and fun, without giving up control of the relationship you worked to build.
— Morgan